Blog
Guides, playbooks, and plain-English takes.
Written for business owners, not search engines. (Though the search engines seem to like it.)
2026-04-22
How ChatGPT, Perplexity, and Google AI Overviews decide who to recommend
An under-the-hood look at how modern AI search engines pick which businesses to cite and recommend — and what that means for local businesses.
2026-04-21
Six Google Business Profile mistakes costing small businesses customers
The six most common Google Business Profile mistakes we see on small-business listings — and how to fix each one this week.
2026-04-20
What is AI Search Optimization — and why your Google rankings aren't enough anymore
A plain-English explanation of AI Search Optimization (GEO / AEO) — what it is, how it works, and why local businesses should care right now.
2026-04-19
Local SEO for small businesses — what actually matters in 2026
A plain-English guide to Local SEO for small and small-town businesses — what moves the needle, what to ignore, and where to start if it's all new.
2026-04-18
llms.txt explained — what it is and what to put in yours
A plain-English introduction to llms.txt, the emerging standard for telling AI search engines which parts of your website matter most.
2026-04-13
The Google Business Profile setup checklist most small businesses get wrong
A step-by-step checklist for setting up (or fixing) your Google Business Profile — the single biggest Local SEO ranking factor for most small businesses.
2026-04-08
How often should a small business post on social media?
A practical answer for small businesses wondering how often to post on Facebook, Instagram, and other platforms without burning out or going silent.
2026-04-03
Why your website speed matters more than your design
Most small businesses spend months fussing over design while their site takes six seconds to load. Here's why that's backwards and what to do about it.
2026-03-29
Schema markup for small businesses, in plain English
What schema markup is, why it matters more than ever for AI search, and the five schema types every small-business website should have on it.
2026-03-24
How to get more Google reviews without crossing any lines
A practical system for asking for, earning, and keeping Google reviews — without gaming it, without incentives, and without annoying your customers.
2026-03-19
Your social accounts went quiet — here's how to restart without the cringe
If your business's Facebook or Instagram has gone silent for months, here's the practical playbook for picking it back up without making a big apology post.
2026-03-14
Rebuild your website or renovate it? A decision guide
When to invest in a full website rebuild versus renovating what you have — a clear decision framework for small-business owners facing an expensive choice.
2026-03-09
How to write a page AI search engines will actually quote
Practical guidance for writing website content that ChatGPT, Perplexity, and Google's AI Overviews will surface and cite when customers ask about your services.
2026-03-04
Map Pack ranking factors — what actually moves the needle
A ranked breakdown of the signals that move small-business rankings in Google's Local Pack, and what to focus on in what order.
2026-02-27
Turn your customers' photos into a month of social content
Your customers are already taking photos at your shop, with your products, and at your events. Here's how to turn that into an easy content pipeline.
2026-02-22
WordPress alternatives worth considering for a small business
WordPress still powers a huge chunk of the web, but it's not the only option. A survey of modern alternatives and when each one makes sense.
2026-02-17
ChatGPT vs Perplexity vs Google AI Overviews — what's actually different
A primer on the three biggest AI search systems — how each one works, what each one prefers in content, and why you should show up in all three.
2026-02-12
Local SEO citations — what they are and which ones actually matter
A plain explanation of Local SEO citations, which ones still move the needle in 2026, and why cheap citation-blasting services hurt more than they help.
2026-02-07
Five social media platforms most small businesses don't need
You don't need to be on every platform. A candid look at which social networks most small businesses can skip — and why that's a feature, not a failure.
2026-02-02
What small-business website accessibility actually looks like
Accessibility isn't a legal bogeyman or a design penalty — it's a set of simple practices that make your website work better for everyone.
2026-01-28
How to track whether AI search is actually sending you business
AI search referrals are harder to attribute than regular search traffic. Here's how to measure what you can — and what to look at instead of exact attribution.
2026-01-23
Service-area vs. storefront — which Local SEO plays work for your business
A step-by-step guide to Local SEO for service-area businesses — where the playbook differs from storefront businesses, and what actually works for each.
2026-01-18
What a useful social media report actually contains
Most monthly social reports are stock dashboards nobody reads. Here's what should actually be in a report — and how to read it without a degree in analytics.
2026-01-13
What you're actually paying for in a small-business website
A breakdown of what $500, $5,000, and $50,000 actually buy in a small-business website in 2026 — and where the money tends to go in each tier.
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