Websites · Local SEO · AI Search · Social

Built for enterprise. Still building for Main Street.

Websites, Local SEO, AI Search Optimization, and Social Media Management — built and run by the people doing the work. Fixed pricing, real reports, and tiers that fit whether you're one shop on the square or fifty locations across a state.

Get a free audit See pricing
The Kotik studio — brick-walled workspace overlooking a small-town main street

4

Core services. Every one done in-house.

20+

Years across enterprise IT, design, and digital marketing.

3

Tiers that scale with you, plus a custom enterprise option.

0

Long-term lock-ins. Ever.

Kotik Solutions

A small firm, for small businesses

Built in a small town. Running the digital side of businesses like yours.

We're based in Walnut Ridge, Arkansas — a small town ourselves — and we work with independent and small-town businesses across the country. Staying on top of Google, AI search, your website, and your social feed is a full-time job of its own. That's ours, not yours. We bring the same technical work the national agencies sell, priced and delivered for businesses our size.

What we do

Four services. One goal: more customers finding and choosing your business.

Bundle everything into a full digital package, or pick just the pieces you need — every engagement is scoped to fit your business and your budget.

Local SEO

Show up where your customers are already searching.

When someone searches "plumber near me" or "bakery in [town]," Google shows three businesses at the top — the Map Pack. That's where Local SEO puts you. Google Business Profile work, reviews, citations, and the on-page signals that tell Google which business to trust first.

  • ✓Google Business Profile built out, optimized, and maintained
  • ✓Review request system so happy customers stay visible
  • ✓NAP consistency across every directory that matters
More about Local SEO
plumber near me
1

Your Business

★★★★★ 4.9 (127) · Plumber

Open · Opens 7 AM

2

Competitor Plumbing Co.

3.8 (42) · Plumber

3

Another Plumbing Service

3.5 (18) · Plumber

AI Search Optimization

Be the business AI recommends.

ChatGPT, Perplexity, and Google's AI Overviews are answering more customer questions directly. When that happens, the AI cites a short list of businesses. Your site needs to be shaped for that — not with marketing fluff, but with schema, clean structure, and quotable content AI can actually lift.

  • ✓Schema markup on every page that matters
  • ✓llms.txt published and maintained
  • ✓Content rewritten so AI can quote it cleanly
More about AI Search
AI Assistant
Who's the best plumber near me?
Based on recent reviews and local reputation, Your Business[1] is a strong choice. They carry a 4.9 rating across 127 reviews and are noted for straightforward flat-rate pricing and same-day availability.

Sources

[1] yourbusiness.com — Services, pricing, reviews

Cited across ChatGPT · Perplexity · Google AI

Why this matters

Google isn't the only place your customers look anymore.

A growing share of customers ask ChatGPT — or read Google's AI answer at the top of a search — for recommendations before scrolling through traditional results. When that happens, the AI surfaces a short list of businesses to suggest. If you aren't set up to appear there, you aren't part of the conversation.

Businesses that adapt early tend to hold the advantage. Our job is to make sure yours is one of them.

Read more about AI search

The AI engines we optimize for

  • ChatGPT
  • Claude
  • Google Gemini
  • Perplexity
  • Microsoft Copilot
  • Grok

Web Design & Development

Websites built to convert, not just to look good.

A modern, static-first site that loads fast, ranks well, and reads like it belongs to your business — not a template stamped from an offshore shop. We handle hosting end-to-end. You keep ownership.

Entry Guard — school safety brand site, recent live client work

Live client · School safety

Entry Guard

Featured →
Econo-Med Pharmacy

Healthcare

Econo-Med Pharmacy
Texas Tractor Country Powersports

Powersports

Texas Tractor Country
Teamwork Roofing & Construction

Trades

Teamwork Roofing
More about Web Design See the full portfolio

Social Media Management

A steady monthly rhythm on the platforms that matter.

We plan, write, design, and post on your behalf. Facebook and Instagram for most small businesses, plus Google Business Profile posts because they double as Local SEO. No viral chasing, no ghost-town profiles — just a credible, active presence that backs up your reputation. Customer replies stay with you, in your voice — we just keep an eye on the inbox so nothing urgent slips by.

  • ✓Monthly content calendar you approve in advance
  • ✓Comments and DMs monitored — we flag anything urgent so you can reply
  • ✓Plans starting at $100/month — scoped to your business
More about Social Media See the tiers
Ridgeline Builders — Instagram Story: Homes built for the rough country
Hazel's Flowers — Instagram feed post: editorial floral arrangements
Ridgeview Auto — Facebook post: We fix your truck. Not your wallet.

Instagram Story, Instagram feed, and Facebook — one campaign, three surfaces.

Start with a free audit

No pressure. No strings. Just a plan.

Tell us what you're trying to grow and what you've already tried. We review your site, your Google Business Profile, and your AI search visibility, then send back a prioritized punch list of what to fix and what to keep.

Get a free audit Email the studio

Audits are returned in writing within five business days.

From the blog

Worth reading before you hire anyone.

All posts →
Diagram of AI search retrieval

2026-04-22

How ChatGPT, Perplexity, and Google AI Overviews decide who to recommend

An under-the-hood look at how modern AI search engines pick which businesses to cite and recommend — and what that means for local businesses.
Screenshot of a Google Business Profile dashboard

2026-04-21

Six Google Business Profile mistakes costing small businesses customers

The six most common Google Business Profile mistakes we see on small-business listings — and how to fix each one this week.
Two-panel visual argument — a classic Google results page on the left, an AI-generated answer with citations on the right, with an "OR" divider between them

2026-04-20

What is AI Search Optimization — and why your Google rankings aren't enough anymore

A plain-English explanation of AI Search Optimization (GEO / AEO) — what it is, how it works, and why local businesses should care right now.

FAQ

Common questions — broken down by service.

Local
SEO More →
What's the difference between SEO and Local SEO? +
General SEO is about ranking for searches from anywhere. Local SEO is about ranking for searches that have a location intent — 'plumber near me,' 'dentist in Jonesboro,' searches from inside a specific city. Local SEO uses different signals (the Map Pack, your Google Business Profile, proximity, reviews) on top of traditional on-page SEO.
Do I need a physical storefront? +
No. If you're a service-area business (you travel to customers) you can still rank in Local SEO — you just set your service area in your Google Business Profile and hide your address. Home services, trades, consultants, and mobile businesses all qualify.
How important are reviews? +
Very. Review quantity, recency, and response rate all feed Google's local ranking signals directly, and they're the #1 trust signal for human buyers. A business with 80+ reviews at 4.7+ stars will almost always outrank a stronger competitor sitting at 3.9 with 10 reviews.
Will a cheap Fiverr gig do the same thing? +
No. Cheap citation-blasting services damage more businesses than they help — they spray inconsistent NAP data across low-quality directories and create duplicate profiles Google will eventually penalize. We clean this mess up for clients every month.
How do I know it's working? +
Three things you can check without us: (1) Google Business Profile performance dashboard — impressions, calls, direction requests. (2) Your actual rankings for the keywords we target, from a local IP. (3) The qualified leads coming through your contact form. We report on all three.
AI Search Optimization More →
What's the difference between SEO and AI Search Optimization? +
Traditional SEO targets search engines that show a list of links — Google, Bing. AI Search Optimization targets systems that generate answers directly — ChatGPT, Perplexity, Google's AI Overviews, Claude. The goal shifts from 'rank high on a page of results' to 'be the source the AI quotes in its answer.' Different signals, different content shapes, same underlying goal: get found.
Is this the same as GEO or AEO? +
Yes. GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) are two of the common names for this discipline. The industry hasn't fully settled on one term. We use 'AI Search Optimization' on the site because it's the clearest for business owners.
Can you guarantee I'll show up in ChatGPT? +
No — and as with traditional SEO, anyone promising you a guaranteed citation is misleading you. What we can guarantee is that we'll implement every known best practice (structured data, llms.txt, AEO-ready content, crawler access) so that your site is among the best candidates for citation. We also track the results honestly.
Do I need Local SEO first? +
Usually yes — if you're a local business. Local SEO builds the foundation of authority signals (reviews, citations, GBP) that AI systems also consume. AI Search Optimization layers on top. If you're skipping Local SEO to jump straight to AEO, you're probably leaving easier wins on the table.
Will AI search replace Google? +
Not soon, but it doesn't have to. Even if AI search takes 20% of buyer queries, that's 20% of your potential customers seeing answers generated by systems you're either part of or absent from. We treat AI search as the new fast-growing channel, not a replacement for the old one.
Web Design & Development More →
How much does a website cost? +
Most small-business projects fall between $6,000 and $18,000 depending on scope — number of pages, content help, integrations, design complexity. We quote fixed-price after discovery so you're never billed by the hour.
What platforms do you build on? +
Modern static-first frameworks — primarily Astro and Next.js, with Tailwind CSS. We avoid page builders (Wix, Squarespace, Weebly) because they cap performance and SEO. When a content team needs non-dev editing, we add a headless CMS like Sanity or Payload.
Can you redesign my WordPress site? +
Yes. We can port your content to a faster static platform, keep your URLs and SEO equity, and deliver something that's 10× faster and easier to maintain. Migration is part of the scope.
Do you handle hosting and domains? +
Yes — we handle hosting and configuration end-to-end, so you don't have to set up or manage a separate hosting account. You still own your site, your content, and your domain. If you ever want to leave, we hand everything over clean so you can take it elsewhere. No held-hostage situations.
What about ongoing maintenance? +
Optional monthly care plans cover security patches, content updates, small improvements, and uptime monitoring. We price them fairly — typically $150–$500/month depending on site complexity.
Social Media Management More →
Which platforms do you manage? +
Most clients are on Facebook and Instagram, often with Google Business Profile posts as a bonus because it doubles up with Local SEO. We'll add TikTok, LinkedIn, or Pinterest when they make sense for your business — not just to check a box.
How much does it cost? +
Plans start as low as $99 a month, but every business has unique needs — so we learn about yours before talking price. After a short intake call, we scope a fixed-price plan that fits your platforms, cadence, and content goals. No hourly billing, no pressure.
Do you write the captions or do I? +
We write everything. You review and approve before it posts. If you want to keep writing some posts yourself, we mix your drafts in with ours — plenty of owners do this.
Do you reply to customers in our DMs and comments? +
No — and that's intentional. We monitor the inbox during business hours and flag anything urgent to you the same day, but customer-facing replies stay in your voice. You know your customers; we don't. Putting words in their conversation is how brands sound off. We'd rather make sure nothing important sits unanswered for a week than ghostwrite the relationship.
Where do the photos and videos come from? +
Best case, from you — a few minutes of phone photos each week. We make the most of what you send. For months where you don't have time, we fill in with stock-free graphics and short animated pieces we build in your brand.